Why the first three seconds decide whether anyone sees the other twenty-seven.
By the Reachwise team
Every reel we make starts with one question: why would someone stop scrolling in the first three seconds?
The three-second rule
The opening frame has to show the result, the problem or a face mid-sentence. Logos and slow intros lose the viewer before the reel starts.
- Open on the outcome, then show how you got there
- Put the words on screen; most people watch muted
- Cut every pause longer than half a second
Then sell, gently
The last three seconds carry one action: save it, follow, or tap the link. One ask, not three.
Reach comes from the start of a reel. Sales come from the end.
