A plan your team will actually follow, with a template you can copy.
By the Reachwise team
Most content calendars die in week two, because they plan thirty posts and nobody owns any of them.
One page, four columns
Ours fits on a single page: the week, the one idea, the format and the person who ships it. Nothing else.
- One idea a week, cut into three or four formats
- Every post has one owner and one due day
- A spare slot every week for whatever is happening now
Plan a month, not a year
We plan four weeks ahead and review on the last Friday. What worked gets a sequel; what flopped gets one line on why.
A calendar is a promise to your audience, not a spreadsheet for your team.
