Small changes to headlines, forms and proof that paid for themselves in a week.
By the Reachwise team
Before you spend more on ads, fix the page they land on. These five changes paid for themselves inside a week for our clients.
Five fixes
- One page, one action. Remove the menu and every link that isn't the button.
- Headline that repeats the ad. The visitor should see the promise they just clicked.
- Short forms. Name, email, one question. Ask the rest on the call.
- Proof above the fold. A number, a review or a logo, next to the button.
- Fast on a phone. Under two seconds on 4G, or most of the clicks never see the page.
How we test
One change at a time, two weeks each, judged on leads rather than clicks.
Traffic is rented. Conversion is owned.
