Fitloop · Fitness app

Client
Fitloop
Industry
Fitness app
Year
2025
Services
Paid ads
Fitloop — Paid ads that pay for themselves in 11 days
After6.2×
Before1.4×
Fitloop · 2025Return on ad spend

Return on ad spend

1.4×6.2×

Month by month · last 12 months

Growth

4.4×

(01)

The challenge

We rebuilt the Meta account around creative testing and cut the cost per trial by 58%.

They had a good product and happy customers, but the people who were ready to buy could not find them. Budgets went to channels nobody measured, and nobody could say which month paid for itself.

(02)

What we did

  1. Week 1 · Audit

    We studied the site, the ads, the search results and five competitors, and picked the three fastest wins.

  2. Paid ads

    An account rebuild, weekly creative tests and budget moved to whatever sells.

  3. Every Monday · Report

    One page with the numbers, what we changed and what comes next. No vanity metrics.

(03)

The result

Fitloop went from 1.4× to 6.2× return on ad spend — 4.4× — and the plan keeps compounding. Every number on this page comes from the client's own dashboard, not ours.

“The first agency that talks about our margins, not clicks. Ads paid back in eleven days.”
Priya NairGrowth lead · Fitloop6.2× ROAS

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